‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness.This episode coversJames’ family farm and their relentless desire for the bestThe unique dynamic of working with familyChase Distillery’s rise, and subsequent Diageo takeoverBeing in business for a good time, not a long timeSustainability’s value at the heart of brandsJames Dashwood Chase: https://www.linkedin.com/in/jchasedistill/Baz & Co.: https://bazandcoskincare.com/https://www.linkedin.com/company/baz-co/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/