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Oct 15, 2026 31 min

Never Stop Supporting by Lilly

from Marketing con Vista... Inside Hosted by MCV

Che cosa fa un brand quando l’atleta che ha scelto di sostenere deve fermarsi? Davide Schioppa incontra Benedetta Bitozzi, Associate Director Communication, Advocacy & Policy di Lilly, e Benedetta Arlati, New Business Director di Be Closer, per entrare nella campagna “Never Stop Supporting”: l’infortunio di Marta Bassino alla vigilia di Milano Cortina 2026, la scelta di restare al suo fianco, un paio di sci bianchi passati di mano in mano. Coraggio, tono e reputazione, raccontati da chi la campagna l’ha fatta.

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Never Stop Supporting by Lilly

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