Never Surrender (Drayton Bird)

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.  Drayton Bird is the founder of Drayton Bird Associates, a London-based consultant group that focuses on direct marketing. Despite dropping out of university and having no formal training in marketing and advertising, he is considered by many to be the most influential pioneer of direct marketing in the world.In this episode of Making It, Drayton takes us on a decades-long journey of determination and motivation that will ignite both laughter and admiration. His story is an inspiring example of the power of perseverance and never being afraid to ask for what you want.“After I went broke, I went through what was the most painful but also the most valuable experience of my life.”“You have to have a sense of proportion…understand what matters and what doesn’t matter.”– Drayton BirdDrayton Bird is a British marketing expert and public speaker. He has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett and was a founding member of the Superbrands Council. Starting as a journalist, he became a copywriter, and after becoming creative director of a London advertising agency, he quit to go into business on his own.With two partners he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather, where he became vice chairman and worldwide creative director of what is now OgilvyOne.His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to Write a Sales Letter That Sells, now in its 3rd edition, and well over 1,000 columns for publications around the world. In 2007 he founded the European Academy of Direct and Interactive Marketing.Drayton is a Fellow of the Royal Society of Arts, was one of the first eight honorary fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.He has been given lifetime achievement awards by the Caples Organisation in New York and Early To Rise in Florida.Resources or websites mentioned in this episode:MiraseeDrayton’s websiteDrayton’s LinkedInCredits:Guest – Drayton BirdAssociate producer – Danny BermantProducer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMusic and SFX credits: • Track Title: The Sunniest KidsArtist Name(s): Rhythm ScottWriter Name: Scott RoushPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Sweet Loving WaltzArtist Name(s): Sounds Like SanderWriter Name: S.L.J. KalmeijerPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Lough LeaneArtist Name(s): Alsever LakeWriter Name: Adrian Dominic WaltherPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Manolo JazzArtist Name(s): SyncroWriter Name: Fabio PoianPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Never Surrender (Drayton Bird). Coming soon. ~~~~~