EPISODE · Aug 26, 2026 · 29 MIN
NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499)
from Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast · host Tiago Costa
In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs. Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting. He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topics discussed in this episode: How broad targeting burns through meta budgets. Why first party data fixes high ad costs. What automated AI campaigns do for growth. How audience intelligence lowers overall CPA. Why relying only on signals limits scaling. What drives free to paid conversions. How real time customer signals lift return. Why agency experience creates better AI tools. How simple app integration boosts ad results. What agency partner programs do for scale. Links & Resources Website: https://www.clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/clustie-ai/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs______________________________________________________ Our SponsorBizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs. Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting. He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topic...
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NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499)
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