EPISODE · Jun 18, 2026 · 32 MIN
🟡NEW! Amy Porterfield! Webinars, Email, and Events! | Ep. 525
from Do This, NOT That: Marketing Tips with Jay Schwedelson
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSubscribe to Amy's newsletter at amyporterfield.com/newsletter and follow her on Instagram @amyporterfield, where she shares real-life updates, Amazon finds, and marketing tips.ㅤWalking away from a course that pulled in over $60 million sounds like a mistake, until you hear why Amy Porterfield did exactly that. She sat down with Jay Schwedelson at Eventastic to break down how she now fuels an entire coaching business with the same live webinar every single Monday, no replay and no apologies. If you've ever told yourself your best material is too repetitive to run again, her answer might change your mind.ㅤBest Moments:(04:15) Amy's reframe for anyone facing a big pivot, the idea that you have earned your elevation.(07:46) The Tony Robbins lesson that stuck with her: growth means being uncomfortable about ninety percent of the time.(12:06) A Claude project audits her webinar every week and nudged conversions up four percent with tiny tweaks.(17:44) Her fix for boring webinars: make the first five minutes about them and get to the pitch by the forty-five-minute mark.(20:32) The in-person event mistake she kept making: teaching too much when people actually wanted time to connect.(25:35) The simple three-part email that pulled a hundred thousand dollars in three days from a list she already had.
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🟡NEW! Amy Porterfield! Webinars, Email, and Events! | Ep. 525
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