New Brew: The Beer Cartel Story | #087

In this episode of Add To Cart, we are joined by Richard Kelsey from Beer Cartel. Started from a Kennard’s shed in 2009, Beer Cartel was one of the first online beer businesses in Australia. Today, they stock over 1,000 craft beers, have created a new tradition with their famous Advent Beer Calendar and just launched their equity crowdfunding where you can buy a share of the company. But even if you’re not into beer - there’s so much that Beer Cartel do differently that you can draw inspiration from. In this chat, Richard shares how they have put a focus on creating unique gifts and gifting occasions, why they have continued down a subscription and membership model and why they commission and publish their own research to be perceived as industry leaders. Links from the episode:Crowdfunding OpportunityHeaps Normal BigCommerceBold SubscriptionsBridge Road BrewersBrewquetsShopify Plus and Tamburlaine Wines (sponsored)Signet (sponsored)Questions answered:What trends in beer consumption have you seen since you started Beer Cartel?What’s the secret to designing an award-winning online experience for eCommerce?Why did you decide to launch an equity crowdfunding campaign?This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Richard Kesley from Beer CartelRichard is the co-founder of Beer Cartel, Australia's #1 Retailer of Craft Beer. Over the last 12 years they have forged their way in the market, providing access to over 1,000 of the world's best craft beers, through their Sydney store and website www.beercartel.com.au. Beer Cartel helps thousands of customers Australia-wide, source hard to find beers and limited releases, as well as old favourites.You can contact Richard on LinkedIn  Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community