New Business, 70% Margins, 0 Customers. What Now? - Live Business Breakthrough |Contractor Secrets

Jonathan just launched a permanent lighting business. He has one client, a deposit in the bank, and 90 days to hit three installs a week.In this Business Breakthrough episode, Tanner Mullen coaches Jonathan through the launch of Epic Light, a permanent LED lighting company with 50 to 70 percent margins in a category almost nobody has figured out how to market.The problem: permanent lights are 90 percent want and 10 percent need. Nobody is searching "permanent light installer near me." And every prospect is thinking the same thing you are about to hear Jonathan struggle to answer on camera: why would I pay you $5,000 when I can just buy the lights and put them up myself?Tanner breaks down why the winner in this category will not be the best installer. It will be the best marketer.What you'll learn:- Why whoever spends the most money to get the customer gets the customer- How to anchor every campaign to an event instead of selling the product- The cabinet refinishing trick that turns a want into a need- Why you should stop planning for the busy season you do not have yet- How to stack value on a luxury item so the price stops mattering- Why you need a proprietary offer and how to build one- The objection that will kill your business if you cannot answer it in one sentence- Why Google is a trap for new categories and Facebook is the opportunityThis one applies whether you sell lights, paint, epoxy, cabinets, or anything else people want but do not need.Chapters:00:00 - Cold open01:25 - Meet Jonathan Mann and Epic Light02:07 - How the partnership started and why the margins got them excited03:00 - The 90 day goal: three installs a week, $7,500 to $15,000 in revenue04:13 - Meta ads or guerrilla marketing? Where do you start?05:13 - The neighborhood domino effect and why you cannot control timing07:11 - Whoever spends the most money to get the customer gets the customer08:33 - How do you position a service nobody is searching for?09:15 - Everything is an angle: anchoring to the 4th of July and Christmas10:19 - The cabinet refinishing lesson: turning a want into a need10:58 - Systems, fulfillment, and surviving the holiday rush11:24 - Do not plan for the problem you do not have yet13:17 -Virtual quoting and vetting leads before you drive out14:00 - Vet by income and zip code, then close in person15:07 - What else can you offer to secure the business?16:00 - Value stacking: roof checks, house washing, tutorials, decorators17:11 - Warranty and how the install actually works18:28 - Building a year round value proposition19:13 - You are a marketing company that markets lights20:49 - "Why would I pay you when I can just do it myself?"22:16 - Building a proprietary offer your competitors cannot copy23:29 - Speed to lead and anchoring the sale to an event24:00 - The $30,000 painting job that took 18 months and a Halloween party to close25:32 - Why Google search terms are murky for a brand new category27:19 - The education gap and why you need a brochure27:58 - Final advice: document everything and go winCoaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth