New Coke - History Dispatches

What this episode covers

In 1985 the Coca-Cola Company embarked on one of the worst product launches in history. They cast aside their iconic brand and taste in favor of chasing trends, and in the process disillusioned their most loyal customers. This is the story of New Coke. Sources https://www.coca-colacompany.com/about-us/history/new-coke-the-most-memorable-marketing-blunder-ever https://www.thebrandingjournal.com/2025/02/new-coke/ Image: https://commons.wikimedia.org/wiki/File:New_Coke_can.jpg History Dispatches is part of the Airwave Media Network: www.airwavemedia.com Interested in advertising on History Dispatches? Email us at [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of History Dispatches?

This episode is 15 minutes long.

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This episode was published on August 28, 2025.

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In 1985 the Coca-Cola Company embarked on one of the worst product launches in history. They cast aside their iconic brand and taste in favor of chasing trends, and in the process disillusioned their most loyal customers. This is the story of New...

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