New Connected TV Ads (CTV) with Robert Yanik from LinkedIn

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.📝Special Episode Links:Robert Yanik on LinkedInLinkedIn's Connected TV AdsLinkedIn Connected TV - Help PageConnected TV Advertising SpecificationsEverybody's Business: LinkedIn's B2B Marketing DocumentaryThe 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute🔑 Key Takeaways:LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.CTV allows LinkedIn to leverage its first-party data for precise targeting.LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.🕒 Timestamps:0:45 - Robert Yonick career background and role at LinkedIn3:35 - Overview on Connected TV (CTV)4:31- Benefits of CTV ads for businesses in reaching their target audience 5:27 - Unique Elements of CTV Ads7:25 - Differences between LinkedIn video ads and CTV ads10:08 - NBC Universal Partnership and LinkedIn Premier12:06 - Targeting setup, measurement and reporting on CTV ads14:20 - CTV campaign setup walkthrough15:48 - Managing placements and brand safety17:09 - Tips for creating effective video ads21:36 - Examples of effective B2B video ads22:57 - Future developments and roadmap for LinkedIn CTVFound this episode helpful?Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.→ Apple Podcasts HERE→ Spotify HERE~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!