New Consumer Values Driving Beauty and Personal Care Purchases in India

Urban consumers in India are moving towards brands that can connect with them by understanding their shopping attitudes. Concepts such as transparency, simplicity and healthy lifestyles are resonating with consumers in the country. These new values are driving sales of beauty and personal care products in India.        Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.