New Cultures of Work, Youth, and Politics in India

New workplaces and work cultures have grown in tandem with India’s consumer revolution, notably in the burgeoning interactive service sector. Here, the demands of customer service are reshaping the political subjectivity and democratic sensibility of the predominantly young workforce, stimulating a personalized, individualized, transactional, and clientelistic approach to politics in preference to collective action, while also unleashing a critique of class, power, and hierarchy.