New data show TikTok engagement as a key indicator of long-term box office success

from Weekend Edition Saturday · host KUOW Staff

New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and streaming pressure.

Episode metadata supplied by the publisher feed · Published Apr 18, 2026

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New data show TikTok engagement as a key indicator of long-term box office success

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