NEW ERA: Duke’s Coach K Court EMBLAZONED With Edward Jones Sponsorship - The Cost of Doing Business

Coach K’s iconic court at Duke now features Edward Jones branding—has college basketball’s purity finally met its price? Hosts Isaac Schade and JJ Jackson dissect Duke’s bold sponsorship moves, from the new court partnership to early adoption of streaming-only Amazon Prime games. With Edward Jones offering financial literacy workshops, is this wave of corporate deals a win for Blue Devil athletes, or does it mark a disruptive shift in tradition? The conversation heats up as they tackle NCAA changes, the evolution of exhibition games into full-fledged “preseason” matchups, and Duke’s relentless push to innovate with a GM-led athletic department. SEC drama escalates: Will LSU actually get kicked out over player eligibility chaos? Isaac Schade and JJ Jackson break down the latest developments and question how schools—and student-athletes—navigate the tumultuous portal era. Get ready—Countdown to Craziness is just weeks away.   PHOTO CREDIT: Jim Dedmon - Imagn Images JOIN the Locked On College Basketball Everydayer Club! If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join the Locked On College Basketball community: https://lockedoncollegebasketball.supercast.com/ Join the Locked On College Basketball Discord: https://discord.gg/bsKxDp8Qqb Follow & Subscribe on all Podcast platforms…  🎧 https://lockedonpodcasts.com/podcasts/locked-on-college-basketball/ Locked On College Basketball TikTokLocked On College Basketball TwitterLocked On College Basketball InstagramAndy Patton TwitterIsaac Schade Twitter Support Us By Supporting Our Sponsors! KALSHI For a limited time, Download the Kalshi app and use code [LOCKEDON] to get $10 when you trade $10. .   Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast. Square Get up to $200 off Square hardware when you sign up at https://square.com/go/COLLEGE ! #squarepod   ULTRA POUCHES Don’t sleep on Ultra Pouches. New customers get 15% Off with code LOCKEDONCOLLEGEFOOTBALL at https://takeultra.com! #UltraPouches #ad 5-Hour ENERGY Bring on the sweetness with Cotton Candy 5-hour ENERGY®️ shots—available online now at https:/5hourENERGY.com or on Amazon. Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply. FanDuel College football Saturdays are already packed with reasons to get excited, and this season, FanDuel is giving fans even more ways to get in on every matchup. Join all the action at https://FANDUEL.COM    FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.