New in Retail: “Phygital” Trends in Retailing

Store-based retailers have embraced digital technology not only to develop a multi-channel retail strategy, but also by using augmented reality and virtual reality, to demonstrate their products in store and in consumers’ homes. Euromonitor International analysts present three innovative examples of the blending the physical and digital in retailing.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.