New Logo, New Leaders: What the Bruins Logo Reveal Tells Us

The Boston Bruins unveiled their new primary logo — a bold return to the classic gold-outlined Spoked-B — and paired it with a message about identity, tradition, and grit. Host Ian McLaren breaks down the announcement video, explores the evolution of the logo over the decades, and highlights some surprising choices in the branding reveal: Morgan Geekie’s prominent inclusion, and Brad Marchand’s total absence.Segment 1: Recap of the teaser and hype videoSegment 2: The history of the Spoked-B and why this return mattersSegment 3: What Geekie’s spotlight and Marchand’s omission might be telling usSupport Us By Supporting Our Sponsors!RugietHead to Rugiet.com/LOCKEDONNHL and use code LOCKEDONNHL to get 15% off today.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONNHL for $20 off your first purchase. Terms and conditions apply.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNHL at monarchmoney.com/lockedonnhl for 50% off your first year.Wonderful PistachiosGet snackin' and get crackin' with the snack that packs a protein punch. Visit WonderfulPistachios.com to learn more! FanDuelToday's episode is brought to you by FanDuel. Right now, new FanDuel customers can get $150 in Bonus Bets if your first $5 bet wins!FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.