New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising

from The MadTech Podcast · host ExchangeWire

On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising.

Episode metadata supplied by the publisher feed · Published Nov 26, 2024

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New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising

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