New Marketing Strategies for a Sales-Led Industrial B2B Brand episode artwork

EPISODE · Feb 11, 2025 · 31 MIN

New Marketing Strategies for a Sales-Led Industrial B2B Brand

from The Kula Ring · host Kula Partners

This week on The Kula Ring, Tara Vincar, Marketing Director at Alpha Controls, shares her journey of transforming the company's marketing approach from the ground up. She discusses how she navigated the steep learning curve of the instrumentation industry, built a small but mighty marketing team, and gained executive buy-in for long-term strategy. Tara also reveals the early wins that fuelled momentum, the challenge of maintaining growth after the "newbie gains" phase, and how she strengthened collaboration between marketing and sales.

This week on The Kula Ring, Tara Vincar, Marketing Director at Alpha Controls, shares her journey of transforming the company's marketing approach from the ground up. She discusses how she navigated the steep learning curve of the instrumentation industry, built a small but mighty marketing team, and gained executive buy-in for long-term strategy. Tara also reveals the early wins that fuelled momentum, the challenge of maintaining growth after the "newbie gains" phase, and how she strengthened collaboration between marketing and sales.

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New Marketing Strategies for a Sales-Led Industrial B2B Brand

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This episode was published on February 11, 2025.

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This week on The Kula Ring, Tara Vincar, Marketing Director at Alpha Controls, shares her journey of transforming the company's marketing approach from the ground up. She discusses how she navigated the steep learning curve of the instrumentation...

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