New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search. In this episode of Marketing Nerds, we cover: How internal search took off after Google stopped showing data Why keyword relevancy matters How to tie queries on sites How people search locally and seasonally, and tag that to actionable information. What […] The post New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search appeared first on Search Engine Journal.