New paradigm shift for consumer AI products to non-productivity tool? Bootstrap for 18 years, how did Xmind achieve over 100 million users? Conversation with Maggie Yan (CMO of Sky9Build, ex-VP of Xmind) about GTM in the AI Era. [English Ver.]

Guest: Maggie Yan [email protected] Today, we’re excited to have Maggie Yan with us, the Chief Marketing Officer of Sky9 Build. Sky9 Build is a venture studio focusing on AI startups expanding globally, and they specialize in investing in and incubating talented entrepreneurs, helping them achieve product-market fit. Before this, Maggie was the VP of AI Business and Growth at Xmind, a popular mind-mapping and brainstorming software that has thrived for 18 years without any external funding, amassing over 100 million users worldwide. In this episode, Maggie dives into the key differences between growth strategies for productivity tools and non-productivity tools, while also exploring the challenges and opportunities of integrating AI into non-productivity solutions. She highlights the importance of reassessing traditional growth metrics, with a special focus on the value of early paying users. Maggie also shares her approach to attracting both core and ‘lottery’ users through a dual strategy, and offers insights into how Xmind achieved massive success without any outside investment. Host: Lei Zhao LinkedIn: linkedin.com/in/leizhaostone/ Twitter: twitter.com/LeiZhao_ Sponsor: SyncMind - your personal AI-powered leadership coach designed to empower you with self-awareness. Sign Up Link: https://forms.gle/PnpJR157jbTDr2RZA Timestamps Introduction (0:00 - 1:15) SyncMind (1:15-1:59) Podcast Overview (1:59-end, generated by NotebookLM & verified by human) Other Platforms Apple Podcast: @QuestionLabPodcast Spotify：@QuestionLabPodcast Xiaoyuzhou: @QuestionLabPodcast Link to Original Podcast (in Mandarin): Apple Podcast: 消费级AI产品新范式？AI如何和非效率工具产生火花？18年0融资，如何做到过亿用户？和Maggie严格 (Sky9Build的CMO，Xmind) 聊聊GTM in AI Era。 Spotify: 消费级AI产品新范式？AI如何和非效率工具产生火花？18年0融资，如何做到过亿用户？和Maggie严格 (Sky9Build的CMO，Xmind) 聊聊GTM in AI Era。