New Playbook for Sneakers

A new start-up called Plaeto is out to disrupt the Indian sneaker market for kids that is dominated by Bata, Campus and Nike.Listen to host Arijit Barman chat with Ravi Kallayil, one of Plaeto's founders and Mathew Cyriac, CEO of Florintree Advisors and one of the angel investors in the company to figure out how science & design is being used to make kids more active through sports. But it is no child's play. Credits: Anabolic Beatz, Nike, Reebok, Netflix, Adidas, EspressoCredits - Editor - Anjali Venugopalan; Producer - Varun Kapahi; Sound editor - Soundarya Jayachandran;See omnystudio.com/listener for privacy information.