New Players in the OTC Market - A Report from the OTC/HBA National Conference

In this episode of Globalcast, Samantha Chmelik, Head of Global Consumer Health Research at Euromonitor, discusses her recent presentation and experience at the OTC/HBA national conference.Learn about:The hot topics at the 2011 OTC (over-the-counter) National ConferenceHow the conference goers reacted to the news of the Johnson & Johnson recallsA review of Scott Melville’s- new President and CEO of the Consumer Healthcare Products Association - assessment of the OTC retail environmentLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.