New Private Label Launches Forecasted to Succeed in Finland

After years of inactivity in the private label market, two of Finland’s largest grocery retailers are launching private label lines. S Group is launching Kotimaista, which will consist of four hundred products and Kesko is releasing a private label series called K-Menu. Private label shares are on a constant increase in Finland and these products are not seen as an economy alternative, therefore these launches are forecasted to be successes.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.