New Product Developments in Beverages

In this episode of Globalcast, Richard Haffner, Head of Beverages Research at Euromonitor International, discusses new product developments in hot and soft drinks, and what is driving these developments across different regions and cultures. Hear about:How new product developments differ between hot and soft drinksNew product health claims, and how these claims vary regionallyTrends in product developments in developing marketsLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.