New Products, New Trends, & Old Marketing Tactics

We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a refresh.TOPICS & TIMES:Guerrilla Gravity’s modular design (1:55)Downcountry Bikes (8:27)Which bike categories are shrinking? (15:20)Mullet Bikes: just a fad? (17:04)Bike industry marketing lingo (20:22) Hosted on Acast. See acast.com/privacy for more information.