New Products, New Trends, & Old Marketing Tactics

What this episode covers

We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a refresh.TOPICS & TIMES:Guerrilla Gravity’s modular design (1:55)Downcountry Bikes (8:27)Which bike categories are shrinking? (15:20)Mullet Bikes: just a fad? (17:04)Bike industry marketing lingo (20:22) Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Bikes & Big Ideas?

This episode is 32 minutes long.

When was this Bikes & Big Ideas episode published?

This episode was published on June 21, 2019.

What is this episode about?

We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a...

Can I download this Bikes & Big Ideas episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.