NEW - Protein Is Everywhere. Most of It Is Noise

Protein added to chips. Protein added to milk that already has protein. A Costco chocolate milk that flies off the shelves. The marketing is working, but the nutrition math is messier than the labels suggest. Alyssa B from http://Nourished.ca cuts through the noise with a number: one gram of protein per pound of bodyweight is the target for an active woman focused on muscle and bone health. That's a lot. It's also why the industry keeps adding protein to everything, and why most people chasing that target are accidentally dropping their fibre intake to near zero. She also changed her own diet after a bone density scan showed real decline, got retested, and the numbers improved. The goal is not more protein. The goal is the right protein, from the right sources, in the right balance. Topics: protein needs, food marketing nutrition, bone density, plant-based protein, healthy aging women GUEST: Alyssa B | http://nourished.ca Originally aired on 2026-06-03