EPISODE · Nov 5, 2025 · 2 MIN
New Research Shows What Drives Repeat Purchases
from WJR Business Beat · host Jeff Sloan
Marketers often idealize loyalty as a form of emotional devotion, but research shows it's driven by far more practical factors, like providing that level of convenience, product performance, and situational needs. Says Nick Chidiac, chief Strategy Officer at Razorfish. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Marketers often idealize loyalty as a form of emotional devotion, but research shows it's driven by far more practical factors, like providing that level of convenience, product performance, and situational needs. Says Nick Chidiac, chief Strategy Officer at Razorfish.
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New Research Shows What Drives Repeat Purchases
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