New research: What drives support for companies?

Who do people support and why? To answer that question we asked people to describe, in their own words, why they supported the companies they admire and what action they would be willing to take on their behalf.The key drivers of support were straightforward. But the drivers of opposition were different. And there were some other unexpected findings too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com