New Retail Age is On The Rise With Companies Prioritizing Experiential over Traditional Retail

Peter Fader, Wharton Professor of Marketing, joins the show to discuss how companies are approaching experiential retail, how the consumers' mindset is contributing to this trend, and how these experiences could help cities revitalize their downtown areas. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 11 minutes long.

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This episode was published on September 12, 2024.

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