New Rules of Content Strategy: Ashley Faus (Atlassian)

Ashley Faus of Atlassian joined the webinar to share the new rules of content strategy. She made a compelling argument for allowing prospects to wander your website and interact with your content in a manner they see fit. She returned to the playground analogy throughout the webinar. There are no set in stone rules for how to play on a playground. And neither should there be for the content on your website. Gone are the days of linear funnels and hello to content playgrounds. Links to additional resources & slides: https://www.clearscope.io/webinars/new-rules-of-content-strategy-ashley-faus