New ‘Social’ Technology to Help Identify KEY Trends for Medical Affairs

In this episode, Tom Caravela is joined by Tim Bialekki and Alec McCarthy to explore the intersection of Google Trends and the MSL role. The discussion delves into how Google Trends can be utilized in COVID-19 research and its implications for medical affairs and pharmaceutical analysis. The speakers analyze the impact of COVID-19 on healthcare-related search trends and discuss the importance of digital tools and data analysis in the MSL field. The episode also covers strategies for implementing social arbitrage and provides insights into leveraging Google Trends for strategic decision-making. The conversation concludes with a recap and closing remarks.