NEW - Subscriptions: Why Is Loyalty the Expensive Option?

Subscription loyalty feels backwards when a stranger gets a discount and your bill goes up. Tony Chapman helps you recognise why staying rarely earns the best offer, while a proposed alternative asks what your years of payments should actually buy. Think you cancelled that service years ago? Tony did, too. His Adobe experience puts a price on the gap between believing a subscription is gone and discovering it's still collecting. Hear what happened when he finally made the call. A lower bill isn't the only way to recognise a long-term customer. From entertainment perks to getting someone on the phone, the possibilities get surprisingly specific. What would make staying feel like a choice worth rewarding, rather than something a company can take for granted? Topics: subscription loyalty, subscription costs, customer retention, loyalty rewards, cancellation problems GUEST: Tony Chapman | http://chatterthatmatters.ca Originally aired on 2026-10-14