NEW - The Sunscreen Paradox: Why More Product Means More Burns

Sunscreen feels like protection, but a dermatologist says it might be giving you permission to burn instead. Dr. Ivan Litvinov walks through why the products meant to keep your skin safe often get used the wrong way, and what actually keeps damage off your skin. Mineral sunscreen, opaque clothing, and timing your time outdoors all matter more than most people realize. Litvinov lays out which fabrics actually block UV, why a thin morning layer of sunscreen won't cover an entire day at the lake, and how reapplying gets missed more often than not. The pull toward a tan is bigger than habit. It is wired into the same hormonal systems that drive attraction and mood, which is part of why teenagers keep chasing the max tan even after hearing every warning. Litvinov explains what actually changes that behaviour, and what protects skin for decades, not just one summer. Topics: sunscreen, skin cancer, sun protection, mineral sunscreen, tanning culture Originally aired on 2026-07-17