EPISODE · Dec 17, 2009 · 8 MIN
New thinking required
from CambridgeJBS · host Cambridge Judge Business School
Professor Alan Rugman, Henley Business School "Brilliant" is how Professor Alan Rugman describes the new book International Business Strategy by Professor Alain Verbeke. If you set out to describe the myths of guru business thinking you need supporters; here Professor Rugman says why he thinks new thinking is needed.
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