New Ways to Answer "Sell Me This Pen"

On episode #142 of the Rethink Marketing Podcast, Eric and Colin get into interview mode and talk through some new and creative ways to answer the common sales prompt, "Sell me this pen." Spoiler alert: it's not about the pen! From creatively positioning the pen as a bridge-building tool to giving it away for free, Eric and Colin rethink ways to form great answers and standout from other candidates. If you're selling the pen based on classic sales principles, you may risk becoming a commodity yourself! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions  (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices