New ways to make an old mistake

After years of listening to Brad and Dave extoll the virtues of self-publishing, a ComicLab listener signed with a corporate publisher. Poor sales and paltry marketing left them dissatisfied, so of course, they wrote in with one burning question: Who should I sign with next? Also, should you ever explain a joke?TopicsThe first publisher was a disappointment... and we want to try it againillustrated novelsUPDATE: The USPTO has canceled Marvel and DC‘s trademark filing for superhero Should you EXPLAIN A JOKE when someone says, “I don’t get it?"SummaryIn this episode of Comic Lab, hosts Brad Guigar and Dave Kellett discuss the intricacies of publishing comics, publishers' expectations, and the benefits of self-publishing. They delve into the importance of audience engagement, the challenges of explaining jokes, and the recent trademark changes in the comic industry. The conversation emphasizes the need for creators to focus on their craft and the passion behind their work rather than getting bogged down by negative feedback or industry norms.TakeawaysPublishers may not fulfill their promotional responsibilities.Self-publishing can be more beneficial than traditional publishing.Building a passionate audience is more important than sheer numbers.Explaining a joke often diminishes its impact.Every audience member has a different understanding of humor.The quality of your work is paramount to its success.Don't let negative feedback derail your confidence as a creator.Trademark laws can significantly impact the comic industry.Engagement with your audience is crucial for success.Creativity thrives when you focus on your passion. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.