New year, new gratitude campaigns

Episode SummarySummaryIn this episode of Fridays 4 Fundraising, Kelly chats about the importance of conducting post-year-end gratitude campaigns to build donor loyalty. She discusses how organizations often bombard donors with requests for money without following up on the impact of their contributions. By effectively communicating the outcomes of donations and treating donors as partners, nonprofits can foster stronger relationships and encourage continued support. Get SupportNote: We only support U.S.-based nonprofit organizations that are IRS designated 501(c)(3) organizations or that are fiscally sponsored by a 501(c)(3) organization.Sustain & Thrive: Engaging, Supportive Group Learning: https://www.fromscratchfundraising.com/sustain-thriveNurture & Grow: Your Individual Giving Program Launch: https://www.fromscratchfundraising.com/nurture-growNot sure what you need? Request a Consultation: https://www.fromscratchfundraising.com/schedule TakeawaysPut equal effort into thanking donors as you do in asking for money.Donors want to know what happened after they donated.Treat donors as partners in your mission, not just sources of funds.Donors are passionate about the causes they support; acknowledge that passion.Creating a sustainable fundraising strategy is essential for long-term success.Chapters00:00 Welcome to Fridays 4 Fundraising00:48 This Week's Focus: Gratitude After Year End03:14 How to Do Gratitude Campaigns05:32 This Week's Assignment: Find a Way to Partner with Your Donors06:15 Fundraising Resource You can AffordKeywordsfundraising, donor loyalty, gratitude campaigns, nonprofit, communication, donor engagement, fundraising strategy, donor partnership, nonprofit management, fundraising success