New Year, New Launch, New Podcast Format = Smarter Author Wins

We are so excited to share our new podcast format! In this short episode we break down what to expect in the new year! Based on your feedback and input, we're changing up our podcast to serve YOU even better!Ready to stop guessing your next marketing move and start stacking real wins? We’re sharing a flexible monthly roadmap that pairs structure with freedom, so you can either follow along from January to December or drop into the exact topics you need right now. Each theme stands on its own yet builds momentum toward the moments that matter most—like hitting holiday sales without the last-minute scramble.We break down how seasonal timing naturally supports author goals: fresh starts in January for planning and positioning, spring cleanups for visibility, midyear platform tune-ups, and fall strategies for peak buying behavior. Along the way, we commit to clarity you can trust. You’ll also get updated takes on evergreen essentials—think Amazon optimization, category strategy, keywords, pricing psychology, and retail page conversion—because what worked five years ago likely won’t move the needle today.Our approach is reader-first and action-driven. Whether you’re drafting, revising, or heading into launch, the focus is on consumer experience: how readers discover your book, feel confident in it, and decide to buy. We’re doubling down on 30-minute episodes packed with practical steps you can apply the same day, so learning turns into measurable progress. And because your input sharpens our aim, we’re keeping the listener survey open to steer topics that deliver the highest impact for your brand and your genre.If you’re ready for a smarter year—clear priorities, timely updates, and no fluff—this roadmap is your guide. Hit follow, share this with an author friend who needs structure without rigidity, and leave a quick review to tell us the next topic you want prioritized.Send us your feedback!Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.