New Zealand’s Radical Shift to Regenerative Travel

Regenerative tourism futures: a case study of Aotearoa New Zealand.This research analyzes the transition of Aotearoa New Zealand toward a regenerative tourism model in the wake of the COVID-19 pandemic. The authors argue that previous industry structures were unsustainable and fragile, necessitating a shift from purely extractive economic goals to a holistic focus on well-being. Central to this transformation is the integration of Indigenous Māori values, such as guardianship and hospitality, which prioritize the health of the natural environment and local communities over high visitor volumes. By moving beyond traditional capitalism, the case study suggests that travel should become a conscious act that enriches both the guest and the destination. Ultimately, the source advocates for a resilient visitor economy where success is measured by the flourishing of social, cultural, and ecological systems.Read more: https://www.emerald.com/jtf/article/8/3/346/248687/Regenerative-tourism-futures-a-case-study-of