News – 5 Amazon Updates im Februar: KI, Benchmarks & Brandstore-Insights

Amazon, Google und OpenAI verschieben Advertising und Kaufprozesse zunehmend in KI-gestützte Systeme. Gleichzeitig legt Amazon mit einem neuen Benchmark-Report und erweiterten Brandstore-Insights nach. Florian ordnet die fünf wichtigsten Updates für Advertiser ein.Alle Themen der Episode im Überblick: News #1: Amazon steigt mit Buy for Me in den Agentic Commerce ein (00:21)News #2: Google launcht das Universal Commerce Protocol (01:52)News #3: OpenAI launcht Werbemodell und ChatGPT Ads (03:08)News #4: Amazon stellt neuen Benchmark Report zur Verfügung (04:03)News #5: Amazon erweitert die Auswertung für Brandstores (04:51)Links & Ressourcen:E-Commerce Kalender 2026Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib mir auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode is 6 minutes long.

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This episode was published on February 4, 2026.

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