News – 5 Amazon Updates im Mai: Neuer Regeln-Tab, AMC & KI

Amazon räumt in der Werbekonsole auf und bringt mehr KI in Analyse und Reporting. Im Fokus: ein neuer zentraler Regeln-Tab, Feiertagsregeln werden (endlich) nicht mehr automatisch aktiviert, Analysen in der AMC werden einfacher und es gibt erste Schritte hin zu einem kanalübergreifenden Unified Reporting. Anna ordnet die fünf wichtigsten Updates ein und zeigt, was davon für Advertiser jetzt wirklich relevant wird.Alle Themen der Episode im Überblick: News #1: Neuer Regeln-Tab & Opt-In für Feiertagsregeln (00:24)News #2: AMC trifft Ads Agent: KI-gestützte SQL-Abfragen direkt im Chat (02:52)News #3: Prime Day 2026: Termin-Gerüchte & Vorbereitung (04:56)News #4: KI-generierte Kampagnen-Zusammenfassungen (07:01)News #5: Kontenübergreifendes Reach & Frequency-Reporting (07:53)Links & Ressourcen:Folgst du Anna schon auf LinkedIn?200 Produkte & nur 10 haben eine echte Strategie? Sichere dir deinen Platz für CORTUAFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/anna-waag/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode was published on May 6, 2026.

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