News Avoiders: Why Some People Eschew News with Benjamin Toff

News avoidance is a significant concern for the news industry and society as a whole. It can lead to declining interest and engagement with news programs and hinder the public from making informed political decisions. Joining us this week is Benjamin Toff, an assistant professor at the Hubbard School of Journalism and Mass Communication at the University of Minnesota and the co-author of the book, Avoiding the News: Reluctant Audiences for Journalism.  In this episode, Benjamin discusses the implications of news avoidance and the underlying causes of this trend, and proposes various strategies that organizations can implement to reach news avoiders.