EPISODE · Aug 13, 2018 · 2 MIN
News: Billion-Euro Expenditure on Creative Content [EN]
from Bertelsmann Business Podcast Kreativität & Unternehmertum · host Bertelsmann Podcast Kreativität & Unternehmertum
Bertelsmann plans to increase its spending on creative content in the years ahead: The international media, services, and education company already spends a good five billion euros a year on video content, book rights, magazines, catalog acquisitions and contracts with artists in the music sector. In the current year, expenditures of around 5.4 billion euros are planned for this purpose; in the years to come, this figure is expected to rise to just nearly 6 billion euros. Add to that possible payments for acquisitions of creative companies.
Embed this episode
NOW PLAYING
News: Billion-Euro Expenditure on Creative Content [EN]
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.