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News creators vs traditional journalism: Who’s winning the audience? episode artwork

EPISODE · Nov 25, 2025 · 19 MIN

News creators vs traditional journalism: Who’s winning the audience?

from Briefed - Your Daily European Podcast

Across Europe, traditional news is losing ground and creators are stepping in. From TikTok explainers to YouTube analysts and Instagram storytellers, a new generation of voices is reshaping how young audiences understand politics, culture, and the world around them.In this episode of Europe Talks Back, Evi Kiorri explores what the rise of news creators means for journalism, trust, and public debate. With insights from Nic Newman of the Reuters Institute, lead author of the report “Mapping News Creators and Influencers,” and from journalist-creator Mirko Paradiso, we dive into why younger Europeans identify more with online personalities than established media, how algorithms shape what becomes “news,” and the growing blur between information and entertainment. Is this a crisis for journalism or its next transformation?Join us on our journey through the events that shape the European continent and the European Union.Production: By Europod, in co production with Sphera Network.Follow us on:LinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Nov 25, 2025

What this episode covers

Across Europe, traditional news is losing ground and creators are stepping in. From TikTok explainers to YouTube analysts and Instagram storytellers, a new generation of voices is reshaping how young audiences understand politics, culture, and the world around them.In this episode of Europe Talks Back, Evi Kiorri explores what the rise of news creators means for journalism, trust, and public debate. With insights from Nic Newman of the Reuters Institute, lead author of the report “Mapping News Creators and Influencers,” and from journalist-creator Mirko Paradiso, we dive into why younger Europeans identify more with online personalities than established media, how algorithms shape what becomes “news,” and the growing blur between information and entertainment. Is this a crisis for journalism or its next transformation?Join us on our journey through the events that shape the European continent and the European Union.Production: By Europod, in co production with Sphera Network.Follow us on:LinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Briefed - Your Daily European Podcast?

This episode is 19 minutes long.

When was this Briefed - Your Daily European Podcast episode published?

This episode was published on November 25, 2025.

What is this episode about?

Across Europe, traditional news is losing ground and creators are stepping in. From TikTok explainers to YouTube analysts and Instagram storytellers, a new generation of voices is reshaping how young audiences understand politics, culture, and the...

Can I download this Briefed - Your Daily European Podcast episode?

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