News – Dein Januar-Update: 5 Amazon News zum Start ins neue Advertising Jahr

Die erste News-Folge 2026 zeigt deutlich, wo Amazon Advertising nachschärft: Mit Benchmark-Daten direkt in der Werbekonsole, einer klaren Neuausrichtung von Sponsored TV, sowie neuen Gebotsanpassungen für Sponsored Products Video. Florian ordnet die fünf wichtigsten Amazon PPC Updates des Monats ein und erklärt, was diese Veränderungen konkret für deine Strategie bedeuten.Alle Themen der Episode im Überblick: News #1: Amazon führt Benchmarks in der Ads Console ein (00:23)News #2: Amazon launcht dynamische Audiences für Sponsored TV (01:37)News #3: Keine Audience-Gebote mehr bei Sponsored TV (02:43)News #4: Neue Gebotsanpassung für Sponsored Products Video (04:02)News #5: Virtuelle Bundles endlich auch in Europa (06:08)Links & Ressourcen:Kostenloser Gebotsrechner: Für Zielgruppen & PlacementsFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib mir auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode is 7 minutes long.

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This episode was published on January 14, 2026.

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