News – Die 5 wichtigsten Amazon Updates im Dezember inkl. unBoxed 2025 Recap

Die unBoxed 2025 hat richtig abgeliefert, was Neuerungen im Amazon PPC angeht: neue Video Ads für Sponsored Products, Werbung für KI-generierte Fragen und Prompts auf Amazon sowie endlich ein einheitliches Reporting. Florian nimmt dich in dieser Folge mit durch die fünf wichtigsten Updates der letzten Wochen.Alle Themen der Episode im Überblick: News #1: Neues Format für Sponsored Products: Video-Anzeigen (00:35)News #2: Bieten auf KI-Prompts für Sponsored Products und Brands (02:00)News #3: Einheitliche Reporting Oberfläche für Amazon Ads (03:50)News #4: Ausblick auf Full Funnel Kampagnen (04:44)News #5: Negative Keywords für Produkt-Targeting Kampagnen (06:42)Bonus-News: Zielgruppen-Gebote jetzt per Bulksheet hinterlegen (07:50)Links & Ressourcen:Zielgruppen-RechnerSkaliere Sponsored Products Zielgruppen mit ADFERENCEFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib mir auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode was published on December 3, 2025.

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