EPISODE · Dec 11, 2023 · 25 MIN
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
from The Local Marketing Trends Podcast · host Danielle Coffey, Gordon Borrell
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What this episode covers
Will Google "save" local news media? A key industry executive thinks so, and believes Google's reimbursements to U.S. news organizations will amount to billions of dollars. And it won't be long before the funds arrive. Fresh from testimony in California on similar legislation, Gordon's interview with News Media Alliance CEO & President Danielle Coffey delivers a remarkably positive outlook for a "transformative" amount of new revenue for local news media.
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News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
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