NEWS: People Are Ready To Buy Halloween Now

Guests are ready to buy Halloween in July. That's the takeaway from Mars' annual Tricks, Treats and Trends report, which put consumer numbers on trends we've been tracking all year: 57% of US adults now consider Halloween a full season, 71% want sensory food experiences, and half of Gen Z is discovering Halloween on TikTok and YouTube. This week's news shows operators building for exactly that: ScareHouse is returning to Pittsburgh with no haunted house at all, just the hangout, and SCREAM-A-GEDDON put $2.5 million, its largest capital project ever, into its midway. In this issue: - Halloween 2026 Trends: Season Creep, the Food Gap, & Discoverability - HHN Roundup - Universal's Q2: Orlando Softens - ScareHouse Returns With Halloween Hangout - SCREAM-A-GEDDON's $2.5 Million Midway Opens August 29th - Fire Destroys Three Houses at Field of Horrors - Freakling Bros. Pauses 2026 for a J.J. Abrams Film - Delusion Returns to the Beckett Mansion - Spirit Halloween's Flagship Opens Saturday - How Much Do Professional Animatronics Cost? - At Home Launches Its Biggest Halloween Assortment Ever - Retail Roundup: Universal Monsters LEGO, Skullector, Lemax, Lenox, Monster Cereals, and More https://mailchi.mp/hauntedattractionnetwork.com/guests-are-ready-to-buy-halloween-in-july