News Roundup 29/05/26: Scout24's Agentic Future, Zillow Defends Listings, Google's RE Return

In this week's news roundup, Edmund Keith, Simon Baker, and Harvey Hancock dig into Scout24's bet on becoming the first AI-native real estate marketplace, the escalating Zillow vs. MLS listings war, and Google quietly putting for-sale listings back at the top of search.Chapters:00:00 Intro01:48 Scout24's Agentic Future & Capital Markets Day17:13 Zillow vs. MRED — The Chicago Listings Fight27:32 Google Is Back In Real EstateScout24's Agentic FutureScout24's Capital Markets Day laid out a five-part vision for an "agentic OS" for real estate — moving from a traffic flywheel to an intelligence flywheel, from visibility monetisation to consumption-based monetisation, and from traditional search to AI-native front ends. The team unpacks the eye-watering €400m investment in data contextualisation (including the SprengNetz and Bouwfonds Geijssen acquisitions), what "trusted platform" really means in an agentic world, and the launch of Imopuncti — Scout24's digital currency for AI-based use cases now adopted by 60% of its B2B customers.Zillow Defends Its ListingsThe Compass/MRED standoff has escalated into a multi-MLS rebellion. After a judge restored Zillow's Chicago feed but also sided with MRED, a second MLS — RealTracs — has now threatened to pull Zillow's feed across Tennessee, Georgia and Alabama. Simon argues every intermediary in the chain exists only because the buyer-seller match is inefficient, and that warring factions of middlemen should be collaborating to grow the pie, not feeding the lawyers.Google Is Back In Real EstateGoogle has revived its for-sale listings experiment, surfacing properties from EXP Realty and CRMLS at the top of mobile search in seven US markets via House Canary. The team debates whether this is a real threat to Zillow (which claims ~80% direct traffic) or a much bigger problem for SEO-reliant players like Homes.com — and whether Google could ever replicate the model in fragmented markets like the UK or Spain.Presented by:• Edmund Keith — https://www.linkedin.com/in/edmund-keith/• Simon Baker — https://www.linkedin.com/in/stbaker/• Harvey Hancock — https://www.linkedin.com/in/harvey-hancock/