News Zoos Can Use

Troy Hayden has been a journalist and TV news anchor for over 35 years. We asked for his perspective concerning the news industry's views on zoos and aquariums and whether a reporter's approach varies if the names "sanctuary" or "rescue" are attached. Troy admits to being a fan of zoos as a kid but admitted major controversies like that portrayed in Blackfish have tarnished the zoological community's reputation and created greater skepticism among some of his peers.  A skepticism he doesn't share thanks in part to being married to a zoo and aquarium president who has opened his eyes to the important conservation work being done. Troy offers some advice on the importance of telling the great stories that zoos have to offer and how to get those on air. Animal Care Software