Newsletter Format

from da Brand a Friend · host Robin Good

*Newsletter Format*Quando ho iniziato nel 2000 a pubblicare la mia prima newsletter, avevo un classificatore di metallo con grandi cassetti scorrevoli, piene di cartelline. Ogni cartellina aveva un'etichetta con un argomento chiave di mio interesse, e dentro ad ognuna vi erano decine di pagine stampate. Le pagine provenivano dalle newsletter a cui io stesso mi ero abbonato e che stampavo regolarmente per individuare perle e informazioni utili da mettere da parte,Quando volevo pubblicare un nuovo numero della newsletter, attingevo a piene mani dalle mie cartelline dove avevo nel tempo collezionato decine di perle preziose.- Piattaforme consigliate per la tua newsletterSubstack.comMedium.comGetRevue.com- Tono di VoceScrivi la newsletter come se la stessi scrivendo ad un amico. Usa l'IO e il TU. - FrequenzaSettimanale, ogni quindici giorni, mensileNon c'è una frequenza ideale.Il mio consiglio è di crescere gradualmente.- LunghezzaCiò che conta è quanto valore c'è dentro. Non quanto è lunga.Stai a fuoco e fornisci perle. Laddove hai tanta roba, trova la maniera per offrire un'indice e renderla facilmente consultabile.- Format DesignMinimalista, essenziale, funzionaleNo impaginazione grafica come per le newsletter commercialiNo immagini di librarie stockSingola colonnaAlta leggibilitàBlocchi scansionabili - Chunking-------------Info Utili• Ottieni feedback, ricevi consigli sul tuo progetto online Entra nella comunità di imprenditori indipendenti di Robin Goodhttps://robingood.it • Musica di questa puntata: "Let's Go Surfing" by Joakim Karud - disponibile su Bandcamp:https://joakimkarud.bandcamp.com/track/lets-go-surfing• Dammi feedback:critiche, commenti, suggerimenti, idee e domande unendoti al gruppo Telegram https://t.me/@RobinGoodPodcastFeedback• Ascolta e condividi questo podcast:https://gopod.me/RobinGood• Seguimi su Telegram:https://t.me/RobinGoodItalia (tutti i miei contenuti, immagini, audio e video in un solo canale)oppuresu Facebook:https://facebook.com/RobinGoodItalia/ su Instagram:https://instagram.com/RobinGoodItaliasu LinkedIN:https://linkedin.com/in/RobinGood • Newsletter:http://robingooditalia.substack.com • Per info e richieste:mailto: [email protected]

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This episode is 30 minutes long.

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This episode was published on December 12, 2021.

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